Soirée isn’t just a restaurant – it’s Essex’s glittering stage where cabaret, fine food and a cash-rich, time-poor crowds come together. The challenge was clear: transform an Essex favourite into a destination that rivalled London’s after-hours scene. BOLDA stepped in to build a marketing strategy that fused prestige with performance. Social media lit the fire, but it was email marketing and funnel building that kept Soirée’s tables full and their loyal base growing week on week. Our digital alignment made Soirée number one on local search, reducing paid media costs while enhancing event bookings.
What we served:
Built a city-style digital strategy rooted in Essex
Leveraged email marketing and funnels to drive repeat visits
Optimised Google presence to dominate search and lower ad spend
